Competitor pages
The pages that bring your competitors the most visits from Google, whether you have an article for each, and how Seovyn turns the gaps into keyword targets every week.
Your competitors have already found out which of their pages Google sends people to. Sources → Competitor pages shows those pages, and whether you have an article for each.
Which competitors
Seovyn studies up to three competitors: the competitor sites you watch under Sources first, then competitors it finds ranking for the same searches as you. Each competitor is marked You added or Found by Seovyn.
It needs your website and some search data to work. A brand-new workspace shows Studying your competitors for a minute or two the first time you open the tab.
What you see for each competitor
Their best pages. The pages that earn them the most visits from Google, busiest first, each with the search that brings it the most traffic, how many searches it ranks for, and an estimate of its monthly visits. Searches for the competitor's own name and their homepage are left out: you can't win those.
Whether you cover it. Each page is marked:
| Mark | Meaning |
|---|---|
| You have this | You already have an article for that search |
| In your targets | It's already one of your keyword targets |
| Not covered | You have nothing for it. Add target makes it a keyword target |
| Tool page | People searching this want a tool to use, not an article to read, so Seovyn never targets it |
What their sitemap holds. How many pages their sitemap lists and how they're grouped (a blog, a glossary, comparison pages, docs), which shows the kinds of pages that work for them. If the sitemap can't be read, the tab says so.
What Seovyn does with it, every week
Each week Seovyn refreshes the study and adds up to five new keyword targets, labeled From a competitor:
- Their busiest pages you haven't covered, up to three, busiest first.
- Keyword gaps: searches where a competitor ranks between 4th and 20th and you don't have a page. That's close enough to the top to be worth studying and beating.
Every new target still goes through the usual checks before it's written: does it fit your customers, does anyone search for it, does it overlap an article you already have. See How topics are chosen.