Free tools
Free SEO tools
Small, honest tools for the jobs that come up all the time. They run in your browser, so nothing you type is sent anywhere, and there's nothing to sign up for.
- SERP snippet previewSee how your title and meta description will look in Google on desktop and mobile, and whether either gets cut off.
- Content analyzerPaste an article to get its word count, reading time, readability score, the words it leans on most, and the density of your target keyword.
- URL slug generatorTurn a title into a short, clean, search-friendly URL slug.
- Meta tag generatorWrite the title, description, canonical, Open Graph and Twitter tags for a page and preview the social card.
- Schema markup generatorGenerate valid JSON-LD for an article, an FAQ, an organization or a breadcrumb trail, ready to paste into your page.
- robots.txt generator and testerBuild a robots.txt file, then test whether a URL is allowed or blocked for a given crawler.
- XML sitemap generatorPaste a list of URLs and get a valid sitemap.xml, with optional last-modified dates.
- UTM link builderAdd campaign tracking parameters to a URL, with consistent naming, and copy the finished link.
- Heading structure checkerPaste a page's HTML to see its heading outline and catch a missing or duplicate H1 and skipped levels.