Glossary
What is Keyword research?
Keyword research is finding the search terms your audience uses, and judging which are worth writing a page for.
Updated
Keyword research is the process of finding the words and phrases people type into search engines, and deciding which to target. It answers two questions: *what are people looking for?* and *can we realistically rank for it?*
What to look at
- Search volume. How often a term is searched. Bigger isn't always better: broad terms are competitive and vague.
- Difficulty. How hard it is to rank, judged by the pages already there and the authority behind them.
- Intent. What the searcher wants. See search intent.
- Fit. Whether your business can actually give a good answer.
Where to find ideas
- Your own Search Console data: queries you already appear for.
- What competitors rank for.
- The questions people ask in communities and videos in your field.
- Search suggestions and "people also ask" boxes.
A sensible approach
Start with specific, lower-competition phrases (long-tail keywords) that you can answer better than what's there now. Give each keyword its own page, and don't target the same term twice (keyword cannibalization).
Seovyn combines these: it watches the sources you approve, proposes gaps from your Search Console data and from competitors' rankings, and lets you add your own keyword targets.
Related
- Long-tail keywordA long-tail keyword is a longer, more specific search phrase. It has less volume than a broad term but is easier to rank for and clearer in intent.
- Keyword cannibalizationKeyword cannibalization is when several pages on your site target the same search, so they compete with each other and none ranks as well as one strong page could.
- Keyword targetsThe searches you want articles for: adding your own, where Seovyn's suggestions come from, how it works through them, and why some are skipped.