Glossary
What is Thin content?
Thin content is a page with little original value: too short, shallow, duplicated or padded. Search engines tend not to index or rank it.
Thin content is content that gives the reader little or nothing of value. It isn't only about length: a long page that restates what's already everywhere, or that exists only to rank, is thin too.
What it looks like
- Short pages with a few generic sentences.
- Text copied or lightly reworded from elsewhere.
- Many near-identical pages that differ by a keyword.
- Pages stuffed with keywords or filler.
- Auto-generated text that adds no information.
The cost
Search engines may leave such pages out of the index or rank them poorly, and a lot of them can hurt the rest of the site.
Fixing it
Add real information (data, examples, detail from experience), merge near-duplicates into one strong page, redirect or remove what can't be improved, and update pages that are out of date.
In Seovyn
Depth is one of the things the Editor reviews, and "Thin" is one of the reasons you can reject a draft with. Articles are written from real source material and your own site knowledge rather than from a bare prompt, which is what keeps them from being generic.
Related
- E-E-A-TE-E-A-T stands for experience, expertise, authoritativeness and trustworthiness: the qualities Google's quality guidelines use to judge whether content deserves to rank.
- Programmatic SEOProgrammatic SEO creates many pages from a template and a dataset, each targeting a specific search. Done well it scales; done badly it's spam.
- Review and approveWhere drafts wait, everything the review drawer shows you, and what approving, editing, rejecting, holding and retrying each do.