Glossary
What is Content refresh?
A content refresh is updating an existing page so it stays accurate and competitive. Pages decay as facts, competitors and search results change.
Updated
Content decays. Facts go out of date, competitors publish better pages, and what searchers want shifts. A content refresh is revisiting a published page to bring it back up to standard instead of writing something new.
Signs a page needs one
- Its clicks or rankings have fallen over several months.
- It states facts, prices or dates that have changed.
- Newer competitors cover things it doesn't.
- It ranks on page two for a term you want, so a push could lift it.
What to do
- Check the facts and replace anything stale.
- Add what the page is missing, such as new questions, examples or data.
- Improve the title and description if clicks are low.
- Keep the same URL so existing links and rankings carry over.
- Update the visible date only when the change is real.
Why it's worth it
A refresh is usually cheaper than a new article and builds on authority the page already has.
In Seovyn, an older article that's ready for an update shows Update ready in the review drawer, and you choose whether to publish it to the live page. See Review and approve.
Related
- Review and approveWhere drafts wait, everything the review drawer shows you, and what approving, editing, rejecting, holding and retrying each do.
- Thin contentThin content is a page with little original value: too short, shallow, duplicated or padded. Search engines tend not to index or rank it.
- Google Search ConsoleGoogle Search Console is Google's free tool that shows how your site performs in search: which queries bring clicks, which pages are indexed, and what's wrong.