Glossary
What is E-E-A-T?
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness: the qualities Google's quality guidelines use to judge whether content deserves to rank.
Updated
E-E-A-T is Experience, Expertise, Authoritativeness and Trustworthiness. It comes from the guidelines Google gives its human quality raters, and it describes what good content looks like rather than being a single score the algorithm computes.
The four parts
- Experience. Has the author actually done or used the thing? First-hand detail is hard to fake.
- Expertise. Does the author know the subject?
- Authoritativeness. Are the site and author recognised as a go-to source?
- Trustworthiness. Is the page accurate, honest about who is behind it, and safe to rely on? Google calls this the most important part.
Practical signals
- A named author with a real bio.
- Claims backed by cited, visible sources.
- First-hand details: numbers, screenshots, mistakes, lessons.
- Clear dates, and updates when things change.
- An about page and a way to contact you.
How Seovyn helps
Seovyn lists the sources each article drew on, puts your author byline on it, keeps dates honest, and lets you add first-hand notes through site knowledge, which the quality check treats as first-hand evidence. The more of your real experience you give it, the stronger the articles get.
Related
- Topical authorityTopical authority is how thoroughly a site covers a subject. Search engines tend to trust sites that cover a topic in depth over sites that touch it once.
- Site knowledgeThe facts Seovyn reads from your own pages, the notes only your team can add, and the questions it asks you, and how they keep articles accurate and make them yours.
- Thin contentThin content is a page with little original value: too short, shallow, duplicated or padded. Search engines tend not to index or rank it.