Switch to Seovyn
Switching from MarketMuse to Seovyn
Moving from MarketMuse? What carries over, what's different, and how to set Seovyn up so planned topics turn into published articles.
MarketMuse is a content planning and optimization platform: it helps you decide what to cover and how thoroughly. Seovyn takes planning one step further, by writing and publishing the articles too.
What's different
| A content planning platform | Seovyn | |
|---|---|---|
| Output | Plans, briefs and scores | Finished, reviewed articles on your site |
| Topic coverage | You map and prioritise | Seovyn proposes from sources and your Search Console data, and you approve |
| Writing | Done by you or your writers | Done by Seovyn, then scored and revised |
What carries over
- Your topic map: add the topics and questions as keyword targets and watch how topic clusters fill in.
- Your priorities: add the competitors and communities that matter as sources.
- Your standards: put them in brand voice.
What to keep in mind
If you value a detailed planning model for a large site, you can keep using it to decide priorities and use Seovyn to execute them.
Set Seovyn up in about an hour
- Create your account and paste your website. Seovyn reads your site and proposes your niche, competitors, subreddits and YouTube channels. See Get started.
- Add your sources. Keep the ones that fit, and add the competitors and communities you already follow. See Sources.
- Bring over your keywords. Add the keyword list you already have as keyword targets, with the page type for each.
- Bring over your brand guidelines. Put your tone, audience, banned phrases and call to action into brand voice, and your product facts into site knowledge.
- Connect where you publish. See Publishing, or pick your platform: WordPress, Shopify, Webflow, Ghost and more.
- Connect Search Console so Seovyn can see what's already working. See Search Console.
- Review your first drafts. Everything waits for your approval until you decide otherwise. See Review and approve.
Run both for a few weeks
You don't have to switch overnight. Keep your current tool for what you rely on it for, let Seovyn draft in parallel, and compare. Seovyn starts in supervised mode, so nothing publishes without your approval.
Your published content is unaffected
Your articles live on your site, not in either tool. Switching changes how new content gets made and published, not what's already live. Seovyn reads your existing pages so it links to them and doesn't repeat them.
MarketMuse is a trademark of its owner. Seovyn isn't affiliated with or endorsed by it.
Keep reading
- Topical authorityTopical authority is how thoroughly a site covers a subject. Search engines tend to trust sites that cover a topic in depth over sites that touch it once.
- Topic clusterA topic cluster is a group of related pages: a broad pillar page on a subject, and detailed pages on its subtopics that all link back to it.
- Keyword targetsThe searches you want articles for: adding your own, where Seovyn's suggestions come from, how it works through them, and why some are skipped.