Glossary
What is Title tag?
The title tag is the HTML title of a page. It is the clickable headline in search results and a strong signal of what the page is about.
The title tag is the <title> element in a page's HTML. Search engines show it as the blue headline in results, and browsers show it on the tab.
What makes a good one
- Say what the page is about, with the main keyword near the front.
- Keep it short enough to show. Around 60 characters, or roughly 600 pixels wide, is a safe limit on desktop; longer titles get cut off with an ellipsis.
- Make it worth clicking. It competes with nine other results for the click.
- Make it unique on every page.
Search engines sometimes rewrite titles they find weak or mismatched, so a clear, honest title is the best defence.
Title tag versus H1
The title tag appears in results; the H1 is the main heading on the page. They can match, but don't have to: the title is written for the results page, the H1 for someone already reading.
Check yours
Use the free SERP snippet preview to see how your title and description will look, and whether either is cut off.
Seovyn writes a title and a meta description for every article, within these limits, and shows you a search preview in the review drawer.
Related
- Meta descriptionA meta description is a short summary of a page in its HTML. Search engines often show it under the title, and a good one earns more clicks.
- SERP snippet previewSee how your title and meta description will look in Google on desktop and mobile, and whether either gets cut off.
- SERPA SERP, or search engine results page, is the page a search engine shows for a query: ads, organic results, and features like snippets and answer boxes.