Glossary
What is Content brief?
A content brief is a short plan for an article: the keyword, the reader's intent, the angle, the questions to answer and the sources to use.
Updated
A content brief is the plan a writer works from. It turns a keyword into a clear assignment so the article ends up useful and on target.
What goes in one
- The target keyword and closely related phrases.
- The search intent: what the reader wants. See search intent.
- The audience and the level of detail they need.
- The angle: what this article offers that the existing results don't.
- The questions it must answer, and the outline.
- Sources and facts to use or check.
- Brand requirements: voice, call to action, things to avoid.
Why they help
They keep articles focused, make it easy to review a draft against its purpose, and stop several writers (or an AI) from covering the same ground.
In Seovyn the brief is assembled for you: your brand voice, your site knowledge, the keyword and its intent, and the source material all feed each article.
Related
- Search intentSearch intent is the reason behind a search: what the person wants to find, learn or do. Matching it is the biggest factor in whether a page can rank.
- Brand voiceThe briefing every article is written to: your name and product, who it's for, tone, point of view, search market and language, byline, call to action, and the words it must never use.
- Site knowledgeThe facts Seovyn reads from your own pages, the notes only your team can add, and the questions it asks you, and how they keep articles accurate and make them yours.