Glossary
What is Schema markup?
Schema markup is structured data added to a page, usually as JSON-LD, that tells search engines exactly what the page contains so it can qualify for rich results.
Schema markup (structured data) is code on a page that labels its content in a standard vocabulary from schema.org: this is an article, this is its author, these are questions and answers, this is a product with a price.
Why add it
It helps search engines understand the page, and can make it eligible for rich results: richer listings with ratings, FAQs, breadcrumbs and more. It doesn't directly boost rankings, but it can improve how a result looks and how often it's clicked.
The format
The recommended format is JSON-LD: a <script type="application/ld+json"> block in the page that holds the data, kept separate from the visible HTML.
Common types
Article, FAQ, Breadcrumb, Organization, Product, Review, How-to and Event.
Rules
- Mark up only what is visible on the page.
- Keep it accurate and in step with the content.
- Test it with Google's Rich Results Test.
Generate valid markup with the free schema markup generator. When Seovyn delivers an article through the webhook, it includes a ready-made JSON-LD graph (article, breadcrumb and publisher) to place on the page.
Related
- Schema markup generatorGenerate valid JSON-LD for an article, an FAQ, an organization or a breadcrumb trail, ready to paste into your page.
- SERPA SERP, or search engine results page, is the page a search engine shows for a query: ads, organic results, and features like snippets and answer boxes.
- Featured snippetA featured snippet is an answer extracted from a web page and shown at the top of Google's results, above the normal listings.