# Keyword targets

> The searches you want articles for: adding your own, where Seovyn's suggestions come from, how it works through them, and why some are skipped.

Sources tell Seovyn what's being discussed. **Keyword targets** tell it what you want to be found for. They're the main engine: while you have open targets, they get 60% of your monthly articles. Find them on **Sources → Keyword targets**.

## Add a keyword

Type a search the way someone would type it into Google, for example `best transactional email api`, choose the page type (**Blog post**, **Comparison page** or **Landing page**) and choose **Add keyword**. Seovyn plans an article for it, and the draft arrives in your review queue like any other.

A keyword you add is always written: it skips the search-demand check that Seovyn's own suggestions go through.

## Where targets come from

Each target says where it came from:

| Label | Where it came from |
|---|---|
| *(none)* | You added it |
| **Found by Seovyn** | Picked when Seovyn first read your website |
| **From Google** | A search you already appear for in Search Console, without a strong page for it. Looked for weekly |
| **From a competitor** | A search your competitors rank for and you don't, or one of their busiest pages you haven't covered. See [Competitor pages](/docs/competitor-pages) |
| **Topic cluster** | Part of a cluster Seovyn planned; the pillar is marked **Cluster pillar**. See [Topic clusters](/docs/topic-clusters) |
| **Related search** | Google's "People also search for" under a search Seovyn wrote about. Up to two per new article, and never a search you already cover in other words |

You can have up to 120 targets.

## How Seovyn works through them

Once a day, Seovyn picks the next open targets to write, within the day's share of your plan. Which goes first depends on:

1. **Real demand.** Each target is measured in your search market: how many people search for it, and how realistic it is for a site like yours to rank.
2. **Topic clusters.** A cluster already under way is finished before a new one starts, and its pillar waits until most of its supporting articles exist.
3. **Balance.** Comparisons are held back once they make up a quarter of your articles. See [How topics are chosen](/docs/choosing-topics).
4. **What works on your site.** Once you have enough mature articles, page types and clusters that earn impressions are weighted up.

## Statuses

| Status | Meaning |
|---|---|
| **Open** | Waiting to be written |
| **Drafted** | An article was started for it; the draft is in your review queue or already published |
| **Skipped** | Seovyn decided not to write it, for one of the reasons below |

## Why a target is skipped

- **Nobody searches for it.** A target Seovyn suggested that measures fewer than 10 searches a month is retired. Yours and Search Console's are exempt.
- **You already have that page.** If the search is already an article, a page on your site is about it (whoever wrote it), or another open target names the same search in other words, it's retired rather than written twice.
- **Google sees it as the same search as one of your pages.** Just before writing, Seovyn looks at the top 10 Google results. If one of your own pages is already there, or four or more results are shared with one of your articles, a second article would compete with the first, so it isn't written.

> [!TIP]
> One keyword, one page. If two of your own searches mean the same thing to Google, keep the broader one and let the article cover both.

## Remove a target

Only open targets can be removed: choose **Remove keyword** on the row. A drafted target already has its article, and removing it wouldn't unpublish anything.

## Choosing good keywords

- **Match the intent.** "Best X" wants a comparison; "how to X" wants a guide. See [search intent](/glossary/search-intent).
- **Start narrow.** Specific, longer searches are easier to rank for than broad ones. See [long-tail keywords](/glossary/long-tail-keyword).
- **Pick what you can speak to.** If your team has nothing real to add on a topic, another keyword is a better use of an article.